E-Commerce Legal Forum Series 2024

Click, Buy, Thrive

April 24, 2024 | 1:00 – 5:00 PM

will launch in

2024/04/24 13:00:00

Click, Buy, Thrive:

The Power of Internet Transactions
Recent events have contributed to the explosive growth of  e-commerce in the Philippines. Almost a quarter century since the passage of the E-Commerce Act, the Philippine government has promulgated various laws and regulations that signal the future of policy in this area. 


Join us to discuss these policy directions and the implications to the legal environment moving forward. Get insider perspectives from industry experts, legal professionals, and policymakers as they dissect the nuances of the latest legal developments in the field of E-Commerce. On top of that we will explore practical ways of implementing these new regulations in your organizations.


Don’t miss this opportunity to gain valuable insights and stay ahead of the curve in e-commerce.



The Internet Transactions Act and its Implementing Rules and Regulations.

More than twenty (20) years from the enactment of the E-Commerce Act (ECA; RA 8792), Congress has now passed the Internet Transactions Act (ITA; RA 11967) which is the most significant policy directive in the e-commerce space, to date. Aiming to regulate digital platforms and merchants, the ITA outlines their responsibilities and liabilities to consumers. The law also appoints the Department of Trade and Industry (DTI) as the main e-commerce regulator in the country with the power to fill any regulatory gap that may appear in the future.  


This session will provide a comprehensive discussion of the ITA and its IRR with a focus on assisting organizations in implementing the law and practical approaches in dealing with the regulatory implications brought about by the statute.

Developments in E-Commerce Taxation.

The explosive growth in electronic commerce has brought a change in the once hands-off approach of the Philippine taxing authority in this space. Recent developments have seen the issuance of regulations that impose direct and indirect taxes in many areas of e-commerce. This session will provide an in-depth exploration of the law and regulations including practical solutions in implementing the same in various organizations. Included in the talk will be the emerging legal regimes that will shape future tax policy in this space.

Legal Issues in Electronic Contracts: The ECC and the E-Commerce Act.

In 2000, the E-Commerce Act (ECA; RA 8792) brought about the legal recognition of electronic documents, signatures and ultimately, contracts.  More recently, the Philippine’s accession to the UNCITRAL Electronic Communications Convention, aligned cross-border transactions closer to the UNCITRAL Model Law on Electronic Commerce upon which the ECA was based. However, this caused a legal bifurcation and is sought to be addressed by subsequent amendments to the ECA. Join us in this session for a comprehensive analysis exploring the impact of these developments on the legal status of electronic documents and signatures.


USEC Jean Pacheco
Hon. Mary Jean T. Pacheco
Department of Trade
and Industry

Undersecretary Mary Jean T. Pacheco of the Department of Trade and Industry (DTI) is a seasoned civil servant with 21 years at the DTI. She is responsible for the overall direction of the E-Commerce Division tasked to promote the growth and development of e-commerce in the country. An exemplary public servant, her expertise spans planning, monitoring & evaluation, performance management, and public policy formulation. Notably, as Director of DTI’s Corporate Planning Service, she spearheaded the adoption of the Performance Governance System (PGS), leading to DTI’s recognition as one of the country’s pioneering “Islands of Good Governance” by the Institute for Solidarity in Asia. Before her tenure at DTI, she held key roles in the Senate under Senators Leticia Ramos Shahani and Loren Legarda, contributing to significant legislative initiatives in agriculture. With a background in policy formulation from organizations like FRLD and PCCI, Undersecretary Pacheco holds degrees from the University of Santo Tomas and Massey University in Auckland, New Zealand.

Atty. JJ Disini
Managing Partner,
Disini Buted Disini

JJ is the Founder of Disini Buted Disini Law Offices and has been practicing technology law for more than twenty (20) years. His involvement in e-commerce policy extends from drafting the Implementing Rules and Regulations (IRR) of the E-commerce Act (RA 8792); co-drafting the Rules on Electronic Evidence; advising on the Rules on Cybercrime Warrants; and lately, assisting in the drafting of the IRR for the Internet Transactions Act (ITA; RA 11967). 


As a member of the faculty at the University of the Philippines (UP) College of Law, Professor Disini, teaches commercial law subjects and leads the UP Law Technology Law and Policy Program (TLPP). He is the Chair of the Court Technology Committee of the Philippine Judicial Academy (PhilJA). After graduating from the UP College of Law in 1993 in the top 10 of his class, JJ earned his Masters of Law from Harvard Law School in 2004. He placed 7th in the 1993 Bar Exams. He is a Trustee of the Fintech Alliance.PH, President of the Harvard Law School Association of the Philippines (HLSAAP), and Director of the Harvard Club of the Philippines Global (HCPG).


A managing partner at Disini & Disini Law Office, he specializes in corporate law, handling diverse projects ranging from financing transactions to intellectual property matters. With extensive experience in academia and practice, he’s contributed significantly to legal reforms, notably in the realm of e-commerce legislation. Alongside his roles in education and law practice, Professor Disini is an author and lecturer, covering topics such as technology law, fintech, electronic evidence, and commercial law.

Atty. Ofelia S. Leaño
Special Counsel,
Disini Buted Disini

A Juris Doctor graduate from the University of the Philippines (UP) College of Law  with a background in Mathematics, Atty. Leaño specializes in technology law with a focus on intellectual property. She has experience across diverse legal domains including litigation, arbitration, construction law, and corporate matters. Presently serving as a Legal Policy Officer at the UP Law Technology, Law and Policy Program (TLPP), Ofelia spearheads legal research initiatives, evaluates regulatory frameworks, and contributes to papers exploring the intersection of law and technology, alongside assessing the impact of technological advancements on government procedures and policies. As a Special Counsel to Disini Buted Disini, Atty. Leaño regularly advises on intellectual property matters from trademark registration to patent prosecution. 

Atty. Oliver Xavier Reyes
Policy Officer,
UP Technology Law and Policy Program

Atty. Reyes, a distinguished legal professional, brings a wealth of experience from diverse roles he plays in different organizations. Formerly with the Supreme Court of the Philippines as a Judicial Staff Head, he played a pivotal role in drafting the Manual of Judicial Writing and served as Secretary for the Sub-Committee on Rules for Special Commercial Courts. His past endeavors extended beyond the judiciary; as Senior Program Manager with the American Bar Association Rule of Law Initiative, he spearheaded projects for the automation of Philippine trial courts. Additionally, his involvement with the Southeast Asia Internet Freedom Project underscores his commitment to advancing online freedom and privacy. 


As a Policy Officer at the Law, Technology, and Policy Program of the University of the Philippines Law Center, Oliver remains at the forefront of internet rights advocacy. He authors papers, advises on policy matters, and leads teams engaged in policy work in diverse areas of law. Currently, he imparts his knowledge as a professorial lecturer at esteemed institutions including the University of the Philippines College of Law, De La Salle University College of Law, and Lyceum of the Philippines College of Law. He is also a member of the Court Technology Committee of the Philippine Judicial Academy (PhilJA).

Daniel Leano
Atty. Daniel S. Leaño
Special Counsel,
Disini Buted Disini

Atty. Leaño is a lawyer and Certified Public Accountant (CPA) who specializes in Taxation Law. He brings a wealth of expertise to the table, particularly in tax practice encompassing advisory, planning, and compliance. His legal acumen extends to diverse areas including general corporate affairs, contract drafting, data privacy, corporate governance, regulatory compliance, and labor law. With over nine years of experience in finance, Daniel has honed his skills in government regulatory compliance, financial analysis, tax reporting, cash management, audit, general accounting, and payroll. This unique blend of legal and financial proficiency equips him to provide comprehensive solutions tailored to complex business needs


Marketing professionals seeking to understand the legal and regulatory landscape impacting their digital marketing strategies.

Students and academics studying business, law, or digital commerce with an interest in understanding e-commerce regulations.

Investors and venture capitalists exploring opportunities in the Philippine e-commerce market.

Consumer advocates and representatives from consumer rights organizations interested in understanding how PITA protects online consumers.

Technology professionals involved in developing e-commerce platforms, payment gateways, and digital security solutions.

Anyone with a keen interest in the intersection of law, technology, and commerce in the digital age.

Entrepreneurs and business owners venturing into or already involved in e-commerce activities in the Philippines.

Legal professionals specializing in digital law, e-commerce regulations, and consumer protection.

Policy-makers and government officials involved in crafting and enforcing regulations related to online transactions.



The Digital Freedom Network is a non-stock non-profit affiliate of Disini Buted Disini Law Offices that promotes academic research towards the development of sensible public policies in response to the rapid emergence of new technologies that redefine the way we communicate and do business.


Since its inception in 2001, the DFN has been hosting seminars and workshops as part of its advocacy of promoting and disseminating information on the interrelationship between law and technology. It is also part of several crucial projects in collaboration with both domestic and international agencies on various areas such as the ASEAN Single Window;  online sexual exploitation of children; virtual court hearings; spectrum allocation; personal property security; electronic signatures in government; governance mapping of data, among others. 


DFN has worked with various government agencies such as the Supreme Court, Department of Finance, Bangko Sentral ng Pilipinas; Department of Trade and Industry; and the Department of Information Communication Technology.


DFN utilizes the legal expertise of the Disini Buted Disini Law Offices, one of the Philippines’ leading firms in technology law. Its experts have rendered crucial research advice on how to best innovate public policy in response to new technologies. They also contributed to or drafted various regulations in the areas of electronic evidence, electronic contracting, digital signatures, personal property securitization, electronic discovery, cybercrime warrants, and internet transactions. 


digital freedom network

Disini Law was established in 2000 as a full-service firm with a focus on various cutting-edge technology and their interactions with legal issues. It has been involved in the data privacy space for over 20 years and has been training various entities and persons on the Data Privacy Act since its enactment in 2012.


Disini Law has conducted various data privacy compliance projects and has  provided valuable advice on  various security incidents and data breach matters to its clients.


The firm’s lawyers were recently tapped to be instructors at the first ever online DPO certification training course  by the University of the Philippines Open University – a partnership between the firm’s non-profit, Digital Freedom Network and the University.


Honorable institutions such as The Legal 500 and AsiaLaw Profiles have also recognized the firm as one of the top-performing law firms in practice areas such as technology, media, and telecommunication, intellectual property, and corporate and M&A.

This Legal Forum Series is brought to you by:

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